About me
My name is Filipe Salomão, I am CEO and founder of Allur, and I have been working with OFM since I was 20 years old. If I told you everything I've experienced in this market in such a short time, you would probably doubt it. While most young people my age were concerned with college, internships, and a small salary at the end of the month, I was building my first digital business alone, with zero glamour and a lot of pressure. And it was precisely this pressure that shaped me. I started in operations, understanding the dynamics behind content, traffic, performance, and product. I made many mistakes, but I learned even more. And when I finally understood the real logic of premium content, intelligent monetization, and the direct funnel, the game changed.
Today, in addition to leading Allur, I have already moved figures that many people don't believe are possible in this market but the most important thing is not what I did, but what I built: A model, a method, and an operation that has already helped various ordinary people to truly earn money, in a solid, predictable, and scalable way. And this is just the beginning.
Pillars of the vision that made Allur succeed
The Vision
Allur was not born to be just another in the market. It was born to change the entire model.
Ecosystem of Brands
While most see the +18 market only as a short-term business, we treat it as an ecosystem of brands, with real scaling potential, international expansion and intelligent revenue diversification: IP's, games, physical products, digital presence and brand authority.
The Differential
And our differential? Simple: I didn't just invest in the result. I invested in the person behind the @.
Real Care
I realized early that no one took care of creators as people, only as conversion machines.
Different Growth
And that's when Allur grew differently: bringing humanization, emotional security and mental structure to those in front of the camera.
Before Performance
Before performance, we build health, clarity and purpose. And that transformed everything.
GOVERNANCE & STRATEGY
At Allur, growth is not luck, it's engineering. We create complete niche expansion plans, model businesses in a personalized way and execute operations based on real data: active sales, passive funnels, predictability, projections and project management. We work so that each creator becomes a brand, and each brand becomes a valuable asset.
PERSONAL BRANDING & MEDIA
There is no scale without authority. That's why we develop premium personal branding, both for the CEO and creators, with high-level photography, audiovisual, copy and positioning, without ostentation, without excess, without noise. Allur builds image with credibility, professionalism and narrative. Image that sells today, tomorrow and in the coming years.